Welcome to the Global Standard in Digital Marketing Training.
Certified Digital Marketing Professional
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you to become a digital marketer. This comprehensive course, delivered 100% online, teaches the key digital marketing skills required for the modern work place. Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.
The course is delivered 100% online, with a full support team on hand to help at any time.
With our stunning interactive learning system, you’ll learn in handy bite sized sections, while quizzes and practical exercises bring your learning to life. Start your digital journey with us today.
DURATION
Part-Time (30 Lecture Hours)SKILL LEVEL Entry-Level DELIVERY-OnlineFEE: 12725 INR
Payment Options:
Pay through Demand Draft(DD) in favor of
Satyam Institute for Management Technology and Science
.
Payable at Delhi
Pay through NEFT/IMPS/UPI/ATM/Debit/Visa/Maestro/Credit card via 
*Note:
SIMTS will never request for any transfer of fees to a personal account and shall not be held responsible for same.
Payments must be made via Demand Draft or to our institute's account or through PayUmoney and receipts will be provided, after getting fees confirmation.
Program learning outcomes and content
Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.
CERTIFIED DIGITAL MARKETING PROFESSIONAL
What You Will Learn?
Your certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search engine marketing, you’ll learn everything you need to excel at your digital marketing career.
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
Topics
Principles of Digital MarketingDeveloping ObjectivesDigital ResearchCultural ResearchConnecting with the Customer
Content Marketing
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Topics
Concepts & StrategyUsing Content ResearchContent Marketing PlansCreating & Curating ContentPublishing & Distributing ContentMetrics & Performance
Social Media Marketing
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Topics
Key Social PlatformsSetting up a Social Media ExperienceGrowing & Engaging an AudienceSocial Media CampaignsData-Driven Audience & Campaign Insights
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the left kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
Topics
SEO FundamentalsSEO & Business ObjectivesKeywordsSEO Content PlanSearch RankingSEO Performance
Paid Search (PPC) using Google Ads
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.
Topics
Fundamentals of Paid SearchGoogle AdsSearch Campaign ManagementSearch Campaign Measurement
Display & Video Advertising
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
Topics
Fundamentals of Display & Video AdvertisingYouTubeGoogle Display NetworkAd FormatsVideo CampaignsMeasurement and Optimization
Email Marketing
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Topics
Email Marketing FundamentalsTools and StrategyEmail DesignEmail CampaignsTesting and OptimizingMarketing Automation
Website Optimization
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
Topics
Web Design and Website OptimizationWebsites Design Principles & Website CopyUser-Centered DesignWebsite OptimizationWebsite Metrics
Analytics with Google Analytics
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
Topics
Web Analytics FundamentalsConfiguring a Google Analytics AccountSetting GoalsMonitoring CampaignsAnalyzing & Recording Data
Digital Marketing Strategy
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
Topics
FundamentalsStrategy Objectives & KPIsDigital Strategy ResearchCreative StrategyDigital MarketingStrategy
